State of the Website


Brandon Chillar thanks you for reading The Packer Perspective in 2013!

The Packers conducted their exit interviews Monday after licking the wounds of yet another defeat at the hands of the 49ers. While The Packer Perspective isn’t exiting the internet for the offseason, I thought it would be of value to share a little bit of where we are and where I hope the blog goes in 2014.

First of all, as to the website itself. Traffic was significantly better in 2013, our first full year, than in 2012, when we only operated from April through December. We averaged 58 views per day, up from 35 in 2012. All told, The Packer Perspective had 21,059 views in 2013, so thanks to all of you who read repeatedly and religiously!

Month to month, traffic was pretty consistent. August was by far the best month of the year, almost doubling the traffic of the next biggest month. However, traffic also dipped off significantly after Aaron Rodgers was injured, leading to a bit of a down month in December. That’s to be expected, though.

There were a few posts that piqued your interest last year, and a few of them are still getting pretty significant traffic today. The highest performing posts are as follows:

  • Aaron Rodgers is Not Nice – A discussion about the silly, contrived controversy around Greg Jennings‘ offseason comments about Aaron Rodgers.
  • The Man Behind the Mask(s) – An interview with Alan MacFerran, creator of the Company BadAss Masks, whose handiwork has been popping up all over college and professional football this year.
  • Catching Up – My recap of the craziest week of the 2013 season, summing up the fallout of Aaron Rodgers’ broken collarbone, which, of course, had to happen while I was out of town and basically without a computer.
  • Goodbye, Graham – A retrospective on the Packers career of one Graham Harrell, released in the wake of another bad preseason performance.
  • Undrafted Free Agent Round Up A quick summary of the Packers’ moves in free agency after the 2013 NFL Draft. It was a pretty good crop, too. Lane Taylor, Jake Stoneburner, Andy Mulumba, and Myles White all ended up seeing action for the Packers this year. Mulumba even started a game!

Outside of the website itself, The Packer Perspective has seen significant growth on social media as well. We launched our Facebook and Twitter profiles late in 2012, and both really took off in 2013. I resolved at the start of 2013 that we’d have 250 Facebook likes by the end of the year, and thanks to a late surge (on the 26th and 27th of December thanks to breaking Aaron Rodgers news), we made it! As of today, we have 276 likes! Thanks so much for helping out.

Twitter is also going well. As of this writing, @PackPerspective has 988 followers and we’re growing every day! We live-tweeted our first game in Week 17 and will hopefully do more next year!

Looking ahead to this year, I have a few exciting things planned. Our podcast was moderately successful this season and I’m looking at ways to expand and improve it in 2014. I’m also considering (like strongly…like it’s probably going to happen) adding to the writing staff for the 2014 season, so keep your ears and eyes open.

Overall, I’m very pleased with how things went this year, and I hope you are too! I’m currently drafting a reader survey in hopes of better gauging what you liked and didn’t like about The Packer Perspective in 2013.  Thanks again for reading!

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